About - Gone Wild Festival Norfolk 2025

Our Mission

Gone Wild first began in 2021 in Devon, and over the years we’ve seen the power of nature to connect people in ways that screens and daily routines can’t. Seeing how much Gone Wild resonated with families, we knew we wanted to share it with even more people—and there was no better place to do it than Norfolk.

Choosing Holkham as our new home was a big step, but a natural one. The spectacular landscapes, the incredible wildlife, and the welcoming Norfolk community gave us the perfect backdrop to spread our mission: reconnecting with each other and the great outdoors.

ADVENTURE

As we wrapped up our first year at Holkham, the response from families has been beyond anything we ever dreamed. Our Gone Wild family is growing, and with it, our commitment to creating a festival filled with nature, fun, and family-friendly adventures. Every year we offer over 100 activities, with dedicated areas for every kind of adventure. From lakeside fun to our wellness area, to the Adventure Cove and the Survival Village, there’s excitement around every corner. Each activity is thoughtfully led by trained professionals dedicated to ensuring your safety and providing guidance.

Whether you’re chasing thrills, diving into the water, or dancing like no one’s watching at the main stage, we’re committed to creating moments the whole family will enjoy. In 2025, expect even more exciting new activities, alongside the return of popular favourites Gone Wilders know and love.

LEARNING

Every Gone Wild weekend is packed with unforgettable experiences, and we guarantee you’ll leave with an awesome new skill! from learning practical life hacks—such as fire lighting and outdoor cooking—to witnessing exciting live shows with captivating science experiments and thrilling dinosaur encounters, the opportunities to learn through play are endless.

Plus, we are honoured to welcome an inspiring lineup of guest speakers each year. In past events, we’ve hosted veterans, sports legends, and world explorers who have shared their stories and wisdom to inspire the next generation of aspiring adventurers in the audience. You’ll be so busy having a blast, you won’t even realise how much you’re learning along the way!

LIVE PERFORMANCES

No festival would be complete without an epic party, right?

As a family festival, ensuring the safety and comfort of our attendees is top priority, with crowd control measures in place and plenty of security to keep everyone at ease. We aim to deliver a lineup of live acts that everyone can enjoy, regardless of age, and nothing makes us smile more than seeing families come together for a boogie to wrap up an awesome day.

We know that music is a big part of what makes the festival unforgettable, not just for the kids but for mums and dads too. That’s why we love to mix up genres and types of performances, giving everyone something to enjoy throughout the weekend. Your feedback is crucial to our 2025 lineup, expect an experience curated just for you, based on what you loved last year. It’s going to be epic—stay tuned!

YOUR GONE WILD

We know bringing kids to a festival can be daunting. Rest assured, we’ve built Gone Wild with families front and centre. Since our first festival, we’ve taken your feedback seriously, and we’re dedicated to creating a festival for families, by families—from activities to entertainment to facilities that make it accessible and enjoyable for everyone.

We’re so proud of what we’ve built and remain committed to putting families at the heart of every experience we create, with the intention of bringing new adventures along each year.

So, why not make your next summer unforgettable? Step away from the screens, come together with loved ones, challenge yourselves, have fun, and make memories that you’ll be talking about all year. Join the Gone Wild family—and let’s make the next festival the best one yet!